Pretty interesting video.
If I had to wager, I’d say it probably doesn’t melt because it’s loaded with what’s essentially tree bark. Cellulose gum is a common additive in all sorts of products as a thickener and stabilizer. Almost all ice creams that you buy in a department store use some kind of emulsifying and thickening agents. Higher quality products use eggs.
Given this is a bargain basement product, expect bargain basement ingredients. In this case, the food engineers made an embarrassing mistake when they tried to cheapen the product a bit too much. It may taste like ice cream, but it sure doesn’t act like it.
Of course, the additive that’s making it stay aloft may be something other than cellulose gum, in which case it’s probably even worse for you.
Why do I post this? Because it’s just another sign that this country is going down the toilet and living standards are decreasing. People would rather have real ice cream, but we get cardboard ice cream because the real stuff is just a bit too pricey for most folks.