Brilliant Light Announces Advisory Board For Production Launch

Brilliant Light put out a new press release yesterday detailing the advisory board that will be working to bring their virtually-free energy generator to commercial launch next year.  For more information on the backstory behind this generator and Brilliant Light, read this post.

December 13, 2016 04:30 AM Eastern Standard Time

CRANBURY, N.J.­­(BUSINESS WIRE)­­ – The Advisory Board consists of senior industry executives and includes Colin Bannon from BT, Bill Maurer from ABM Industries, Ray Gogel, former President of Current Group and US Grid Co., Matt Key, CEO of Everynet and three additional executives from Telecoms, Finance and Legal professions.

“We searched extensively to identify advisors that can help us answer some of the big questions to support our SunCell® commercial launch next year” said Dr. Randell L. Mills, Founder, President and CEO of Brilliant Light Power, Inc. “This is a team of senior executives from future customers, partners and advisory groups that will help us shape what we offer and how we offer it as we prepare to go to market”.

Bill Maurer, SVP from ABM Industries Energy division said “it’s a great opportunity to be part of the team that will launch the technology that will change the way we think about energy in the future”

Matt Key, CEO of Everynet said “Brilliant Light Power has put together a very sophisticated advisory group and they have given us some big questions to consider. The SunCell® technology is an incredible invention and we all look forward to helping the Company in achieving its full potential by transforming the worlds energy markets as we know them”

The Advisory Board will meet monthly and will be advising Brilliant Light Power on its the commercial offerings, launch markets, potential customers and organizational structure the Company will employ to deliver them.

Update 1/2/2017:

CNN Interview

  • Jay

    As I follow this story, I’m becoming more and more convinced that BLP may really have a breakthrough here. However, I’m becoming less and less convinced they have a viable business plan. BLP wants to deploy suncells on a lease basis and reap recurring charges for a device whose fuel is essentially free. They want to charge orders of magnitude more for the energy than the cost to produce it and that won’t hold up–even though the price is a great deal compared to conventional sources. I want to own a suncell and not pay recurring charges for it; especially if it’s as cheap to produce as they claim. Someone will step up to fill that market even though it may be an illicit device. We saw the same thing happen with the record industry and CDs. File sharing destroyed that business because the recording industry failed to bring prices down closer to their costs.

    BLPs best business plan is to produce suncells so cheaply that no illicit manufacturer can produce more cheaply and undersell them. The lease model may be OK to start but won’t be sustainable.

    • Peter Wolstenholme

      The leasing idea is a copy of what Xerox did with copiers. US law permits a buyer of a device to do whatever he or she wishes, to look into the details which, perhaps, go beyond the patents. But leasing is different, and only approved persons are allowed to open the box and look inside. Eventually the Xerox patents ran out and lots of companies started to sell copiers. My printer doubles as a colour photocopier and it cost less than $50 ( forgetting about the ink! ).
      I disagree with a few of Randy Mills commercial ideas, such as selling huge amounts of electricity at home, which would need massive cable upgrades and is uneconomic on a big scale. But he has now an advisory board, to help refine the commercial strategy, and that is clever, so long as he takes their advice.
      Anyway, it is early days. To get to the point of a single commercial product by the end of 2017 will be very good going.
      Peter W.

      • Jay

        I see your point, Peter, but I still maintain that BLP’s lease model will quickly collapse. In a number of videos, Mill’s has stated that the cost to build their prototype was $25k even buying things in onesy-twosy quantities. He has repeatedly said that the components are non-proprietary, off-the-shelf items. Someone will look inside the box, whether it’s legal or not, and offer a kit of parts. It’s perfectly legal to sell the parts and perfectly legal to assemble them into your own suncell for your own use.

        I worked at a telecom facility where we paid 13cents/kwh and our electric bill was $30k/month. We’d be the perfect customer for BLP. So let’s say we lease a suncell and now our electric bill is $5.77k/month (at the 2.5cent/kwh rate that BLP proposes.). BLP are heroes! But how long will we continue to lease at that rate when someone offers a kit for $20k or less? BLP are zeros.

        Their lease model won’t hold up for even a year, I’d bet.

        • Peter Wolstenholme

          It worked for Xerox and should work, for duration of patents, in major markets with rule of law. First line of defence patents: second line of defence do not permit close examination of what is still owned by BLP. But we shall see, in time. You may be right.

        • Peter Wolstenholme

          Legal to copy a SunCll and use it? Might be possible in some countries in Europe but US law would not even permit construction by a university for research purposes. Or any other business.
          Peter W.

  • thank you